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Marketing mistakes and successes
- Material Type
- 단행본
- ISBN
- 0471743216 (pbk.)
- DDC
- 658.800973-22
- Callnumber
- 326.16 H332ㅁm
- Author
- Hartley, Robert F. , 1927-
- Title/Author
- Marketing mistakes and successes / Robert Hartley.
- Edited Info
- 10th ed.
- Publish Info
- Hoboken, NJ : Wiley, 2006.
- Material Info
- viii, 374 p. : ill ; 23 cm.
- General Note
- Previous ed.: 2004.
- 서지주기
- Includes bibliographical references.
- Subject Added Entry-Topical Term
- Marketing United States Case studies.
- 기타서명
- Marketing mistakes & successes
- Price Info
- 66490
- Control Number
- yscl:69066
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