Material Type  

 단행본

Date and Time of Latest Transaction  

19980121144625

KDC  

326.14-4

Callnumber  

326.14 A834ㄱ

Author  

Aaker, David A.

Title/Author  

廣告管理論 / David A. Aaker ; Rajeev Batra ; John G. Myers 저 ; 金學允 ; 李浩培 共譯

Publish Info  

서울 : 石井, 1995

Material Info  

632p. : 삽도 ; 26cm

원저자/원서명  

Advertising management

Added Entry-Personal Name  

김학윤

Added Entry-Personal Name  

이호배

Added Entry-Personal Name  

Myers, John G.

Added Entry-Personal Name  

Batra, Rajeev.

Price Info  

18000

Control Number  

yscl:10200