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Data mining techniques : for marketing, sales, and customer relationship management
- 자료유형
- 단행본
- ISBN
- 9780470650936 (pbk : alk. paper) : \65,060
- ISBN
- 0470650931 (pbk : alk. paper)
- KDC
- 326.16-4
- 청구기호
- 326.16 L758d3
- 저자명
- Linoff, Gordon.
- 서명/저자
- Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry
- 판사항
- 3rd ed.
- 발행사항
- Indianapolis, IN : Wiley Pub, 2011
- 형태사항
- xl, 847 p : ill. ; 24 cm
- 주기사항
- Berry's name appears first on the 2nd ed.
- 주기사항
- Includes index.
- 내용주기
- 완전내용What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101: what you should know about data -- Descriptions and prediction: profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches: memory-based reasoning and collaborative filtering -- Knowing when to worry: using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new: pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables: making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say: text mining.
- 일반주제명
- Data mining
- 일반주제명
- Marketing Data processing
- 일반주제명
- Business Data processing
- 기타저자
- Berry, Micahel J. A.
- Control Number
- yscl:107977
- 책소개
-
The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
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