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Advertising, promotion, and new media
- Material Type
- 전자책
- n905853974
- Date and Time of Latest Transaction
- 20180104063324.3
- ISBN
- 9781317477563 electronic bk.
- ISBN
- 1317477561 electronic bk.
- ISBN
- 9780765613158
- ISBN
- 9781315706672
- ISBN
- 1315706679
- LC Callnumber
- HF6146.I58
- DDC
- 659.14/4-22
- 소장사항
-
MAIN
- Title/Author
- Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber
- Publish Info
- London : Routledge, 2015
- Material Info
- 1 online resource.
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Pt. I. Defining, understanding, and measuring new media advertising -- pt. II. Important elements of Internet advertising -- pt. III. Banners, pop-ups, and online sponsorship -- pt. IV. Other new media ad forms -- pt. V. Conclusion.
- Subject Added Entry-Topical Term
- Internet advertising
- Subject Added Entry-Topical Term
- Advertising
- Subject Added Entry-Topical Term
- Interactive multimedia
- Subject Added Entry-Topical Term
- Interactive marketing
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Advertising & Promotion
- Subject Added Entry-Topical Term
- Advertising.
- Subject Added Entry-Topical Term
- Interactive marketing.
- Subject Added Entry-Topical Term
- Interactive multimedia.
- Subject Added Entry-Topical Term
- Internet advertising.
- Added Entry-Personal Name
- Stafford, Marla R. , 1960-
- Added Entry-Personal Name
- Faber, Ronald J. , 1948-
- Additional Physical Form Entry
- . 0765613158 (cloth : alk. paper). 0765613166 (pbk. : alk. paper). 9780765613165 (pbk.). 9780765613158 (hardback)
- Electronic Location and Access
- 링크정보보기
- Control Number
- yscl:138883
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