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Creative library marketing and publicity : best practices
- 자료유형
- 전자책
- n919317240
- ISBN
- 9781442254220 electronic bk.
- ISBN
- 144225422X electronic bk.
- ISBN
- 9781442254206
- ISBN
- 1442254203
- ISBN
- 9781442254213
- ISBN
- 1442254211
- 미국회청구기호
- Z716.3-.C78 2015eb
- DDC
- 021.7-23
- 소장사항
-
MAIN
- 서명/저자
- Creative library marketing and publicity : best practices / edited by Robert J. Lackie and M. Sandra Wood
- 형태사항
- 1 online resource : illustrations
- 총서명
- Best practices in library services
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
- 일반주제명
- Libraries Public relations
- 일반주제명
- Libraries.
- 일반주제명
- Libraries Marketing.
- 일반주제명
- Libraries Public relations.
- 주제명-지명
- United States.
- 기타저자
- Lackie, Robert J. , 1966-
- 기타저자
- Wood, M. Sandra
- 기타형태저록
- Print versionCreative library marketing and publicity. 9781442254206. (DLC) 2015015115. (OCoLC)908071239
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139103
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