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The Activation Imperative : How to Build Brands and Business by Inspiring Action
- 자료유형
- 전자책
- n962157211
- ISBN
- 9781442257054
- ISBN
- 1442257059
- ISBN
- 1442257040
- ISBN
- 9781442257047
- 미국회청구기호
- HF5415.1255
- DDC
- 658.8/27-23
- 소장사항
-
MAIN
- 저자명
- Rosen, William.
- 서명/저자
- The Activation Imperative : How to Build Brands and Business by Inspiring Action
- 발행사항
- Blue Ridge Summit : Rowman & Littlefield Publishers, 2016
- 형태사항
- 1 online resource (223 pages)
- 내용주기
- 완전내용Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors.
- 초록/해제
- 요약 :In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
- 일반주제명
- Branding (Marketing)
- 일반주제명
- Product management
- 일반주제명
- Branding (Marketing)
- 일반주제명
- Product management.
- 기타저자
- Minsky, Laurence.
- 기타저자
- Sutherland, Rory.
- 기타형태저록
- Print versionRosen, William. Activation Imperative : How to Build Brands and Business by Inspiring Action. Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 9781442257047
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139705
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