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Audio branding : using sound to build your brand
- Material Type
- 전자책
- n970396795
- Date and Time of Latest Transaction
- 20180104060730.1
- ISBN
- 9780749478582 (electronic bk.)
- ISBN
- 0749478586 (electronic bk.)
- ISBN
- 9780749478575 (paperback)
- LC Callnumber
- HF5415.1255-.M56 2017
- DDC
- 658.8/27-23
- 소장사항
-
MAIN
- Author
- Minsky, Laurence
- Title/Author
- Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey
- Material Info
- 1 online resource (xviii, 214 pages)
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
- Abstracts/Etc
- 요약Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
- Restrictions on Access Note
- Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. StEdNL
- Subject Added Entry-Topical Term
- Branding (Marketing)
- Subject Added Entry-Topical Term
- Music in advertising
- Subject Added Entry-Topical Term
- Advertising Brand name products
- Subject Added Entry-Topical Term
- Advertising Psychological aspects
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Industrial Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management Science.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Organizational Behavior.
- Subject Added Entry-Topical Term
- Advertising Brand name products.
- Subject Added Entry-Topical Term
- Advertising Psychological aspects.
- Subject Added Entry-Topical Term
- Branding (Marketing)
- Subject Added Entry-Topical Term
- Music in advertising.
- Added Entry-Personal Name
- Fahey, Colleen
- Additional Physical Form Entry
- Print versionMinsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 (DLC) 2016058930
- Electronic Location and Access
- 링크정보보기
- Control Number
- yscl:139957
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