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Green Giants - [electronic resource]
- 자료유형
- 전자책
- n911179554
- ISBN
- 9780814436134
- ISBN
- 9780814436141 (electronic bk.)
- 소장사항
-
MAIN
- DDC
- 658.4/083
- 서명/저자
- Green Giants - [electronic resource]
- 발행사항
- New York : AMACOM, 2015
- 형태사항
- 1 online resource
- 초록/해제
- 요약 :What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company—when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over 0 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140852
- 책소개
-
You dont have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who have shattered that myth.
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