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Innovative B2B marketing : new models, processes and theory
- 자료유형
- 전자책
- n987437588
- ISBN
- 9780749480813 electronic book
- ISBN
- 0749480815 electronic book
- ISBN
- 9780749480806 paperback
- 미국회청구기호
- HF5415.1263-.H36 2017
- DDC
- 658.8/04-23
- 소장사항
-
MAIN
- 저자명
- Hall, Simon , 1971-
- 서명/저자
- Innovative B2B marketing : new models, processes and theory / Simon Hall
- 형태사항
- 1 online resource (xx, 292 pages)
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.
- 초록/해제
- 요약 :Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.
- 일반주제명
- Industrial marketing
- 일반주제명
- Telemarketing
- 일반주제명
- Industrial marketing.
- 일반주제명
- Telemarketing.
- 기타형태저록
- Print versionHall, Simon, 1971- author. Innovative B2B marketing 1st Edition. New York, NY : Kogan Page Ltd, [2017] 9780749480806 (DLC) 2017013828
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140978
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