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Innovative B2B marketing : new models, processes and theory
Innovative B2B marketing  : new models, processes and theory / Simon Hall
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Innovative B2B marketing : new models, processes and theory
자료유형  
 전자책
 
n987437588
ISBN  
9780749480813 electronic book
ISBN  
0749480815 electronic book
ISBN  
9780749480806 paperback
미국회청구기호  
HF5415.1263-.H36 2017
DDC  
658.8/04-23
소장사항  
MAIN
저자명  
Hall, Simon , 1971-
서명/저자  
Innovative B2B marketing : new models, processes and theory / Simon Hall
형태사항  
1 online resource (xx, 292 pages)
서지주기  
Includes bibliographical references and index.
내용주기  
완전내용Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.
초록/해제  
요약 :Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.
일반주제명  
Industrial marketing
일반주제명  
Telemarketing
일반주제명  
Industrial marketing.
일반주제명  
Telemarketing.
일반주제명  
BUSINESS & ECONOMICS / Industrial Management.
일반주제명  
BUSINESS & ECONOMICS / Management.
일반주제명  
BUSINESS & ECONOMICS / Management Science.
일반주제명  
BUSINESS & ECONOMICS / Organizational Behavior.
기타형태저록  
Print versionHall, Simon, 1971- author. Innovative B2B marketing 1st Edition. New York, NY : Kogan Page Ltd, [2017] 9780749480806 (DLC) 2017013828
전자적 위치 및 접속  
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Control Number  
yscl:140978
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