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Building data mining applications for CRM : Alex Berson ; Stephen Smith and ; Kurt Thearling
- Material Type
- 단행본
- ISBN
- 0071344446 (pbk*)
- Callnumber
- 005.74 B535b
- Author
- Berson, Alex.
- Title/Author
- Building data mining applications for CRM : Alex Berson ; Stephen Smith and ; Kurt Thearling
- Publish Info
- New York : McGraw-Hill, 1999.
- Material Info
- xxvii, 510 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. [495]-499) and index
- Subject Added Entry-Topical Term
- Data mining
- Subject Added Entry-Topical Term
- Decision support systems
- Added Entry-Personal Name
- Smith, Stephen , 1953-
- Added Entry-Personal Name
- Thearling, Kurt.
- Price Info
- \45000
- Control Number
- yscl:42357
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