Material Type  

 단행본

Date and Time of Latest Transaction  

19980624144649

ISBN  

8985524283

KDC  

326.14-4

Callnumber  

326.14 G655ㅁ

Author  

Goodrich, William B.

Title/Author  

매체계획 워크북 / William B. Goodrich ; Jack Z. Sissors 공저 ; 한상필 ; 박원기 ; 조현주 공역

Publish Info  

서울 : 한국광고연구원, 1998

Material Info  

380p. : 삽도 ; 26cm

원저자/원서명  

Media planning workbook

Added Entry-Personal Name  

박원기

Added Entry-Personal Name  

조현주

Added Entry-Personal Name  

한상필

Added Entry-Personal Name  

Sissors, Jack Z.

Price Info  

15000

Control Number  

yscl:11599