본문

서브메뉴

(The) Four : the hidden DNA of Amazon, Apple, Facebook, and Google
(The) Four  : the hidden DNA of Amazon, Apple, Facebook, and Google / by Scott Galloway
Inhalt Info
(The) Four : the hidden DNA of Amazon, Apple, Facebook, and Google
자료유형  
 단행본
 
180717203737
ISBN  
9780525533306 : \23400
KDC  
326.165-4
청구기호  
326.165 G174f
저자명  
Galloway, Scott
서명/저자  
(The) Four : the hidden DNA of Amazon, Apple, Facebook, and Google / by Scott Galloway
발행사항  
New York : Portfolio(Penguin), 2017
형태사항  
viii, 310 p : ill., chart ; 23 cm
주기사항  
Index: p.303-310
키워드  
Four hidden DNA Amazon Apple Facebook Google
기타서명  
the hidden DNA of Amazon, Apple, Facebook, and Google
가격  
\23,400
Control Number  
yscl:130993
책소개  
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
New Books MORE
최근 3년간 통계입니다.

Buch Status

Sammlungen
Registrierungsnummer callnumber Standort Verkehr Status Verkehr Info
W004428 326.165 G174f 2층 대출자료실 대출가능 대출가능
마이폴더 부재도서신고

* Kredite nur für Ihre Daten gebucht werden. Wenn Sie buchen möchten Reservierungen, klicken Sie auf den Button.

해당 도서를 다른 이용자가 함께 대출한 도서

Related books

Related Popular Books

로그인 후 이용 가능합니다.

도서위치