본문 바로가기
탑 메뉴 바로가기
주 메뉴 바로가기
하단 바로가기

Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber

Sommaire Infos

Advertising, promotion, and new media

자료유형: 전자책

: n905853974

ISBN: 9781317477563 electronic bk.

ISBN: 1317477561 electronic bk.

ISBN: 9780765613158

ISBN: 9781315706672

ISBN: 1315706679

미국회청구기호: HF6146.I58

DDC: 659.14/4-22

소장사항: MAIN

서명/저자: Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber

발행사항: London : Routledge, 2015

형태사항: 1 online resource.

서지주기: Includes bibliographical references and index.

내용주기: 완전내용Pt. I. Defining, understanding, and measuring new media advertising -- pt. II. Important elements of Internet advertising -- pt. III. Banners, pop-ups, and online sponsorship -- pt. IV. Other new media ad forms -- pt. V. Conclusion.

일반주제명: Internet advertising

일반주제명: Advertising

일반주제명: Interactive multimedia

일반주제명: Interactive marketing

일반주제명: BUSINESS & ECONOMICS / Advertising & Promotion

일반주제명: Advertising.

일반주제명: Interactive marketing.

일반주제명: Interactive multimedia.

일반주제명: Internet advertising.

기타저자: Stafford, Marla R. , 1960-

기타저자: Faber, Ronald J. , 1948-

기타형태저록: . 0765613158 (cloth : alk. paper). 0765613166 (pbk. : alk. paper). 9780765613165 (pbk.). 9780765613158 (hardback)

전자적 위치 및 접속: 링크정보보기

Control Number: yscl:138883

New Books MORE

최근 3년간 통계입니다.

E-Book 바로가기
Réservation
n'existe pas
My Folder
Demande Première utilisation

Matériel
Reg No.	Call No.	emplacement	Status	Lend Info
E016182	E	E-Book Library	E-Book	E-Book 마이폴더 부재도서신고

* Les réservations sont disponibles dans le livre d'emprunt. Pour faire des réservations, S'il vous plaît cliquer sur le bouton de réservation

로그인 후 이용 가능합니다.