Contents Info

Persuasion equation : the subtle science of getting your way

Title/Author: Persuasion equation : the subtle science of getting your way / Mark Rodgers

Abstracts/Etc: 요약How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. --해제Edited summary from book.

Additional Physical Form Entry: Print version / Rodgers, Mark 1965-Persuasion equation. 9780814434178. (DLC) 2014042351. (OCoLC)898334253

Material
Reg No.	Call No.	Location	Status	Lend Info
E016192	E	E-Book Library	E-Book	E-Book 마이폴더 부재도서신고

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