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Millennials with kids : marketing to this powerful and surprisingly different generation of parents
- Material Type
- 전자책
- n913534039
- Date and Time of Latest Transaction
- 20180104060922.1
- ISBN
- 9780814436592 electronic bk.
- ISBN
- 0814436595 electronic bk.
- ISBN
- 9780814436585
- ISBN
- 0814436587
- LC Callnumber
- HF5415.332.Y66-F763 2015
- DDC
- 658.8-23
- 소장사항
-
MAIN
- Author
- Fromm, Jeff.
- Title/Author
- Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler
- Material Info
- 1 online resource (xiv, 248 pages) : illustrations
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
- Abstracts/Etc
- 요약While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. --해제Edited summary from book.
- Subject Added Entry-Topical Term
- Young adult consumers Attitudes
- Subject Added Entry-Topical Term
- Target marketing
- Subject Added Entry-Topical Term
- Parents
- Subject Added Entry-Topical Term
- Generation Y
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Industrial Management
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Management Science
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Organizational Behavior
- Subject Added Entry-Topical Term
- Generation Y.
- Subject Added Entry-Topical Term
- Parents.
- Subject Added Entry-Topical Term
- Target marketing.
- Subject Added Entry-Topical Term
- Young adult consumers Attitudes.
- Subject Added Entry-Topical Term
- Jeunes adultes consommateurs Attitudes.
- Subject Added Entry-Topical Term
- Cibles (marketing)
- Subject Added Entry-Topical Term
- Génération Internet.
- Subject Added Entry-Topical Term
- Parents.
- Added Entry-Personal Name
- Vidler, Marissa.
- Additional Physical Form Entry
- Print versionFromm, Jeff. Millennials with kids 9780814436585 (DLC) 2015009454 (OCoLC)898909990
- Electronic Location and Access
- 링크정보보기
- Control Number
- yscl:139023
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