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Adcreep : the case against modern marketing
- 자료유형
- 전자책
- n957696736
- ISBN
- 9781503602182 (electronic bk.)
- ISBN
- 1503602184 (electronic bk.)
- ISBN
- 9780804795814 (cloth alk. paper)
- 미국회청구기호
- KF1614
- DDC
- 343.7308/2-23
- 소장사항
-
MAIN
- 저자명
- Bartholomew, Mark , 1971-
- 서명/저자
- Adcreep : the case against modern marketing / Mark Bartholomew
- 형태사항
- 1 online resource
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
- 초록/해제
- 요약 :Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.
- 일반주제명
- Advertising laws.
- 일반주제명
- Advertising Social aspects.
- 일반주제명
- Marketing Social aspects.
- 주제명-지명
- United States.
- 기타형태저록
- Print versionBartholomew, Mark, 1971- Adcreep. Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017 9780804795814 (DLC) 2016040091
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139532
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