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What customers crave : how to create relevant and memorable experiences at every touchpoint

서명/저자: What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas Webb

내용주기: 완전내용Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave.

초록/해제: 요약 :Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top. --해제 :Edited summary from book.

기타형태저록: Print versionWebb, Nicholas J., 1958- What customers crave. New York, NY : AMACOM, [2017] 9780814437810 0814437818 (DLC) 2016023108 (OCoLC)945483321

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