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Simply brilliant : powerful techniques to unlock your creativity and spark new ideas

서명/저자: Simply brilliant : powerful techniques to unlock your creativity and spark new ideas / by Bernhard Schroeder

내용주기: 완전내용Cover; CONTENTS; INTRODUCTION: Why Creativity Matters in Your Career and Life; CHAPTER 1 The Myths of Creativity and Innovation; CHAPTER 2 The CreativityWorks Framework; CHAPTER 3 Mindset: Unleash Your Inner Creativity and Innovation; CHAPTER 4 Environment Matters: Leadership and Culture; CHAPTER 5 Habitat: Your Surroundings Are Key; CHAPTER 6 Teams Are Critical: Aspiration and Mission; CHAPTER 7 Brainstorming Rules and Practices; CHAPTER 8 Iteration and Innovation Are Personal; CHAPTER 9 Phoenix List: CIA Tool for Everyone; CHAPTER 10 IdeaGen: Map Your Solution.

내용주기: 완전내용CHAPTER 11 SCAMPER Your Way to InnovationCHAPTER 12 Blue Oceans Are the Destination; CHAPTER 13 Tempero: The Parts Are Greater Than the Whole; CHAPTER 14 Observation Lab: What Do You Really See?; CHAPTER 15 Marketplaces, Trends, and Innovators; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; ABOUT THE AUTHOR; FREE SAMPLE FROM FAIL FAST OR WIN BIG; ABOUT AMACOM.

초록/해제: 요약 :Everyone can generate imaginative ideas. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams fuel creativity and brainstorm more productively.