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Agile PR : expert messaging in a hyper-connected, always-on world
- 자료유형
- 전자책
- n959667455
- ISBN
- 9780814437889 (electronic bk.)
- ISBN
- 0814437885 (electronic bk.)
- ISBN
- 9780814437872 (hardcover)
- ISBN
- 0814437877 (hardcover)
- 미국회청구기호
- HD59
- DDC
- 659.2-23
- 소장사항
-
MAIN
- 서명/저자
- Agile PR : expert messaging in a hyper-connected, always-on world / Marian Salzman and the Team at Havas PR
- 형태사항
- 1 online resource
- 서지주기
- Includes bibliographical references.
- 내용주기
- 완전내용PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions.
- 초록/해제
- 요약 :Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other ke.
- 일반주제명
- Public relations
- 일반주제명
- Public relations.
- 기타형태저록
- Print versionSalzman, Marian, 1959- Agile PR. New York, NY : AMACOM Books, 2017 9780814437872 (DLC) 2016031080
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139599
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