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Jobs to be done : a roadmap for customer-centered innovation
- 자료유형
- 전자책
- n960210459
- ISBN
- 9780814438084 (electronic bk.)
- ISBN
- 0814438083 (electronic bk.)
- ISBN
- 9780814438039
- ISBN
- 0814438032
- 미국회청구기호
- HD53-.W86 2016eb
- DDC
- 658.5/038-23
- 소장사항
-
MAIN
- 서명/저자
- Jobs to be done : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber
- 형태사항
- 1 online resource
- 내용주기
- 완전내용Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors.
- 초록/해제
- 요약 :First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process.
- 일반주제명
- New products
- 일반주제명
- Cost effectiveness
- 일반주제명
- Consumer satisfaction
- 일반주제명
- Consumer satisfaction.
- 일반주제명
- Cost effectiveness.
- 일반주제명
- New products.
- 기타저자
- Wattman, Jessica
- 기타저자
- Farber, David R.
- 기타형태저록
- Print versionWunker, Stephen M. Jobs to be done. New York City : AMACOM, 2016 9780814438039 (DLC) 2016024568 (OCoLC)950638400
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139630
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