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Law and advertising : a guide to current legal issues
- 자료유형
- 전자책
- n961098759
- ISBN
- 9781442244894 (electronic bk.)
- ISBN
- 1442244895 (electronic bk.)
- ISBN
- 9781442244887 (cloth : alk. paper)
- ISBN
- 1442244887
- 미국회청구기호
- KF1614
- DDC
- 343.7308/2-23
- 소장사항
-
MAIN
- 서명/저자
- Law and advertising : a guide to current legal issues / Dean K. Fueroghne
- 판사항
- Fourth edition.
- 형태사항
- 1 online resource.
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Cover; Half-title; Title; Foreword; Preface; 1 An Overview of Advertising Regulation; The Earliest Advertising Regulation; The Postal Fraud Laws; Presidential Portraits and Home Remedies; The Advertising Landscape; What Constitutes Advertising?; Who Regulates Advertising?; Ethics and Advertising; The Creation of the Federal Trade Commission; The Long Arm of the FTC; Disclosure of Information; Unfairness Violations; Crime and Punishment: Deceptive Advertising; Comparative Advertising; Advertising Industry Self-Regulation; Forum to Challenge Deceptive Marketing; Media Regulation
- 내용주기
- 완전내용David versus Goliath: Consumer ActionAdvertising's Role in Products Liability; Other Areas of Law that Affect Advertising; Commercial Speech under the First Amendment; Determining Commercial or Noncommercial Speech under the First Amendment; The First Amendment Public Forum, and Prior Restraint Issues; The First Amendment and Advancing Government Interests; The Narrowing Bridge between Advertising and Editorial Content; Part I The General Landscape of Laws Relating to Advertising; 2 The Federal Trade Commission's Role in Advertising Regulation; The Federal Trade Commission
- 내용주기
- 완전내용The Reasoning behind the FTC Act and the Wheeler-Lea AmendmentsThe FTC's Regulation of Advertising; Deceptiveness of an Advertisement; The Materiality Requirement; The Evolution of the "Reasonable Man" Standard; The Ignorant Man Standard; Moving Back to the Reasonable Man Standard; Reasonable Basis Rule; Susceptibility of the Audience; Ads Directed at a Specific Audience; The Issue of Net Impression; Distortion of Facts; The Use of Visual Distortion; Unfairness Policy of the FTC; FTC Statement of Policy on the Scope of the Consumer Unfairness Jurisdiction; FTC Act Amendments of 1994
- 내용주기
- 완전내용Definition of Unfair Act or PracticeRulemaking Based on Unfairness; Restricting Nondeceptive Truthful Advertising; The Issue of Puffery; Legal Interpretation of Puffery; 3 Specific Forms of Concern under the Federal Trade Commission Act; Untruth and Deception; Fantasy Claims; Literally False Advertising; A Thin Case; An Itchy Treatment; A Case to Clean the Air; Somebody Stop Me; Using Qualifying Language to Overcome Deception; Visibility of a Qualifying Statement; Prior Knowledge of a False Statement; Claims of Uniqueness; Performance Claims; Substantiation of Performance Claims
- 내용주기
- 완전내용Requirements of SubstantiationDeception by Implication or Inference; Innuendo that Creates Deception; Implication that Creates Deception; The Personal Computer Guarantee; Use of Technical Language and Vagueness; Use of a Foreign Language; Deception by Implying a Technical Term; Deception through Technical Language; The Dream Vacation; Deceptive Truth; Rules for Specific Product and Service Advertising; FTC Industry Guidelines; Advertising Price Issues; The Use of the Word "Free"; Comparative Pricing and "Sale" Terminology; Advertising Manufacturer's Suggested Retail or List Prices
- 초록/해제
- 요약 :In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
- 일반주제명
- Advertising laws.
- 주제명-지명
- United States.
- 일반주제명
- LAW / Military
- 기타형태저록
- Print versionFueroghne, Dean Keith. Law & advertising. Fourth edition. Lanham, Maryland : Rowman & Littlefield, [2017] 9781442244887 (DLC) 2016048444 (OCoLC)961034974
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139661
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