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Culture and commerce : the value of entrepreneurship in creative industries

서명/저자: Culture and commerce : the value of entrepreneurship in creative industries / Mukti Khaire

내용주기: 완전내용The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.

초록/해제: 요약 :Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.

기타형태저록: Print versionKhaire, Mukti, 1973- Culture and commerce. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2017 9780804792219 (DLC) 2016048652

소장자료
등록번호	청구기호	소장처	대출가능여부	대출정보
E016992	E	E-Book Library	E-Book	E-Book 마이폴더 부재도서신고

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