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The Activation Imperative : How to Build Brands and Business by Inspiring Action

서명/저자: The Activation Imperative : How to Build Brands and Business by Inspiring Action

내용주기: 완전내용Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors.

초록/해제: 요약 :In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

기타형태저록: Print versionRosen, William. Activation Imperative : How to Build Brands and Business by Inspiring Action. Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 9781442257047

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