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Secret sauce : how to pack your messages with persuasive punch
- 자료유형
- 전자책
- n965754250
- ISBN
- 9780814438077 (electronic bk.)
- ISBN
- 0814438075 (electronic bk.)
- ISBN
- 9780814438060 (hardcover)
- 미국회청구기호
- BF637.P4-M523 2017
- DDC
- 153.8/52-23
- 소장사항
-
MAIN
- 저자명
- Mills, Harry , 1950-
- 서명/저자
- Secret sauce : how to pack your messages with persuasive punch / Harry Mills
- 형태사항
- 1 online resource (x, 217 pages)
- 서지주기
- Includes bibliographical references.
- 내용주기
- 완전내용Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it.
- 초록/해제
- 요약 :Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --해제 :Edited summary from book.
- 일반주제명
- Persuasion (Psychology)
- 일반주제명
- Business communication
- 일반주제명
- SCIENCE Cognitive Science.
- 일반주제명
- Business communication.
- 일반주제명
- Persuasion (Psychology)
- 기타형태저록
- Print versionMills, Harry, 1950- Secret sauce. New York, NY : AMACOM, [2017] 9780814438060 (DLC) 2016042355
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139805
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