내용보기

The entrepreneur's playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business

서명/저자: The entrepreneurs playbook : more than 100 proven strategies, tips, and techniques to build a radically successful business / Leonard C. Green, with Paul B. Brown

내용주기: 완전내용Cover; Contents; A Special Offer; A Quick Word Before We Begin; PRINCIPLE 1 Find a Marketplace Challenge That Needs to Be Solved or Improved; PRINCIPLE 2 A Better Mousetrap Is Not Enough; PRINCIPLE 3 If You Ain't Passionate About Your Idea, No One Else Will Be; PRINCIPLE 4 Experiment!; PRINCIPLE 5 If You Are Not Failing (Occasionally), You Are Not Aiming High Enough; PRINCIPLE 6 Work Hard (You'll Be Amazed at How Many People Don't); PRINCIPLE 7 The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity; PRINCIPLE 8 Successful Entrepreneurs Are Not Risk-Takers.

내용주기: 완전내용They Are Calculated Risk-TakersPRINCIPLE 9 You-Yes, You-MUST Have an Advisory Board; PRINCIPLE 10 Research the Market; Narrow the Options; Act!; PRINCIPLE 11 There Is No Sense Making a Mistake Unless You Can Learn from It; PRINCIPLE 12 What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT; PRINCIPLE 13 If It Ain't Broke-Break It. Don't Be Complacent. Always Improve. Always Get Better.; PRINCIPLE 14 Be a Mensch; PRINCIPLE 15 Ten Steps to Take Before You Make Your Move into Entrepreneurship.

내용주기: 완전내용PRINCIPLE 16 Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked WithPRINCIPLE 17 Give Back; PRINCIPLE 18 Say Thank You; Acknowledgments; Appendix; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Fail Fast or Win Big; Best-Sellers from Amacom; About Amacom.

초록/해제: 요약 :Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding Take calculated risks and minimize failure And much more.