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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
- 자료유형
- 전자책
- n966436621
- ISBN
- 9780749479800 (electronic bk.)
- ISBN
- 0749479809 (electronic bk.)
- ISBN
- 9780749479794 (alkaline paper)
- 미국회청구기호
- HF5415.1265-.R69 2017
- DDC
- 658.8/72-23
- 소장사항
-
MAIN
- 저자명
- Rowles, Daniel
- 서명/저자
- Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles
- 판사항
- Second edition.
- 형태사항
- 1 online resource (xvi, 256 pages) : illustrations
- 총서명
- Business professional collection
- 서지주기
- Includes bibliographical references and index.
- 주기사항
- First edition published in 2014.
- 내용주기
- 완전내용Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
- 초록/해제
- 요약 :How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
- 일반주제명
- Internet marketing
- 일반주제명
- Internet advertising
- 일반주제명
- Mobile commerce
- 일반주제명
- Telemarketing
- 일반주제명
- Internet advertising.
- 일반주제명
- Internet marketing.
- 일반주제명
- Mobile commerce.
- 일반주제명
- Telemarketing.
- 기타형태저록
- Print versionRowles, Daniel. Mobile marketing. Second edition. London ; New York : Kogan Page, 2017 9780749479794 (DLC) 2016043263 (OCoLC)966410413
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:139837
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