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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Mobile marketing  : how mobile technology is revolutionizing marketing, communications and...
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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
자료유형  
 전자책
 
n966436621
ISBN  
9780749479800 (electronic bk.)
ISBN  
0749479809 (electronic bk.)
ISBN  
9780749479794 (alkaline paper)
미국회청구기호  
HF5415.1265-.R69 2017
DDC  
658.8/72-23
소장사항  
MAIN
저자명  
Rowles, Daniel
서명/저자  
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles
판사항  
Second edition.
형태사항  
1 online resource (xvi, 256 pages) : illustrations
총서명  
Business professional collection
서지주기  
Includes bibliographical references and index.
주기사항  
First edition published in 2014.
내용주기  
완전내용Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
초록/해제  
요약 :How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
일반주제명  
Internet marketing
일반주제명  
Internet advertising
일반주제명  
Mobile commerce
일반주제명  
Mobile communication systems
일반주제명  
Telemarketing
일반주제명  
Internet advertising.
일반주제명  
Internet marketing.
일반주제명  
Mobile commerce.
일반주제명  
Mobile communication systems.
일반주제명  
Telemarketing.
일반주제명  
BUSINESS & ECONOMICS / Industrial Management
일반주제명  
BUSINESS & ECONOMICS / Management
일반주제명  
BUSINESS & ECONOMICS / Management Science
일반주제명  
BUSINESS & ECONOMICS / Organizational Behavior
기타형태저록  
Print versionRowles, Daniel. Mobile marketing. Second edition. London ; New York : Kogan Page, 2017 9780749479794 (DLC) 2016043263 (OCoLC)966410413
전자적 위치 및 접속  
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Control Number  
yscl:139837
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