コンテンツ情報

Upside : profiting from the profound demographic shifts ahead

서명/저자: Upside : profiting from the profound demographic shifts ahead / by Kenneth W. Gronbach, with M.J. Moye

내용주기: 완전내용Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They?

내용주기: 완전내용12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom.

내용주기: 완전내용24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom.

초록/해제: 요약 :Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.