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Upside : profiting from the profound demographic shifts ahead
- Material Type
- 전자책
- n968151917
- Date and Time of Latest Transaction
- 20180104061043.5
- ISBN
- 9780814434703 (electronic bk.)
- ISBN
- 0814434703 (electronic bk.)
- ISBN
- 9780814434697 (hardcover)
- ISBN
- 081443469X
- LC Callnumber
- HF5415.127
- DDC
- 658.8/3-23
- 소장사항
-
MAIN
- Author
- Gronbach, Kenneth W.
- Title/Author
- Upside : profiting from the profound demographic shifts ahead / by Kenneth W. Gronbach, with M.J. Moye
- Material Info
- 1 online resource
- Formatted Contents Note
- 완전내용Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They?
- Formatted Contents Note
- 완전내용12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom.
- Formatted Contents Note
- 완전내용24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom.
- Abstracts/Etc
- 요약Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Target marketing United States
- Subject Added Entry-Topical Term
- Consumers United States
- Subject Added Entry-Topical Term
- Marketing research United States
- Subject Added Entry-Topical Term
- Demography United States
- Subject Added Entry-Geographic Name
- United States Population.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Industrial Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management Science.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Organizational Behavior.
- Subject Added Entry-Topical Term
- Consumers.
- Subject Added Entry-Topical Term
- Demography.
- Subject Added Entry-Topical Term
- Marketing research.
- Subject Added Entry-Topical Term
- Population.
- Subject Added Entry-Topical Term
- Target marketing.
- Subject Added Entry-Geographic Name
- United States.
- Added Entry-Personal Name
- Moye, M. J.
- Additional Physical Form Entry
- Print versionGronbach, Kenneth W. Upside. New York, NY : AMACOM, [2017] 9780814434697 (DLC) 2016044183
- Electronic Location and Access
- 링크정보보기
- Control Number
- yscl:139903
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