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Strategic internal communication : how to build employee engagement and performance
- 자료유형
- 전자책
- n973481480
- ISBN
- 9780749478667 (electronic bk.)
- ISBN
- 0749478667 (electronic bk.)
- ISBN
- 9780749478650 (pbk.)
- 미국회청구기호
- HD30.3
- DDC
- 658.4/5-23
- 소장사항
-
MAIN
- 저자명
- Cowan, David , 1961-
- 서명/저자
- Strategic internal communication : how to build employee engagement and performance / David Cowan
- 판사항
- Second edition.
- 형태사항
- 1 online resource
- 주기사항
- Revised edition of the author's Strategic internal communication, 2014.
- 주기사항
- Includes index.
- 내용주기
- 완전내용Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
- 초록/해제
- 요약 :Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization.
- 기타형태저록
- Print versionCowan, David, 1961- Strategic internal communication. Second Edition. New York : Kogan Page Ltd, [2017] 9780749478650 (DLC) 2017004276
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140046
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