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The promise of diversity : how Brazilian brand capitalism affects precarious identities and work
- 자료유형
- 전자책
- n978563889
- ISBN
- 9783839437544 (electronic bk.)
- ISBN
- 3839437547 (electronic bk.)
- ISBN
- 9783837637540 (pbk.)
- ISBN
- 3837637549
- ISBN
- 9783837637540
- 미국회청구기호
- HD6060.65.B6-W37 2017eb
- DDC
- 658.3008-23
- 소장사항
-
MAIN
- 저자명
- Wasser, Nikolaus
- 서명/저자
- The promise of diversity : how Brazilian brand capitalism affects precarious identities and work / Nicolas Wasser
- 발행사항
- Bielefeld : Transcipt Verlag, 2017
- 형태사항
- 1 online resource (296 pages) : illustrations.
- 총서명
- Postcolonial Studies ; v. 29
- 서지주기
- Includes bibliographical references (pages 277-296).
- 내용주기
- 완전내용Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot.
- 내용주기
- 완전내용2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand.
- 내용주기
- 완전내용2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand.
- 내용주기
- 완전내용2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management.
- 내용주기
- 완전내용2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers.
- 내용주기
- 완전내용3.2.3 The artistic improvisers.
- 일반주제명
- Capitalism Social aspects Brazil
- 일반주제명
- Capitalism Social aspects.
- 일반주제명
- Ethnicity.
- 주제명-지명
- Brazil.
- 기타형태저록
- Print versionWasser, Nicolas. Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work. Bielefeld : Transcipt Verlag, ©2017 9783837637540 (OCoLC)978711733
- 통일총서명
- Postcolonial studies ; Bd. 29.
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140135
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