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The promise of diversity : how Brazilian brand capitalism affects precarious identities and work
The promise of diversity  : how Brazilian brand capitalism affects precarious identities a...
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The promise of diversity : how Brazilian brand capitalism affects precarious identities and work
자료유형  
 전자책
 
n978563889
ISBN  
9783839437544 (electronic bk.)
ISBN  
3839437547 (electronic bk.)
ISBN  
9783837637540 (pbk.)
ISBN  
3837637549
ISBN  
9783837637540
미국회청구기호  
HD6060.65.B6-W37 2017eb
DDC  
658.3008-23
소장사항  
MAIN
저자명  
Wasser, Nikolaus
서명/저자  
The promise of diversity : how Brazilian brand capitalism affects precarious identities and work / Nicolas Wasser
발행사항  
Bielefeld : Transcipt Verlag, 2017
형태사항  
1 online resource (296 pages) : illustrations.
총서명  
Postcolonial Studies ; v. 29
서지주기  
Includes bibliographical references (pages 277-296).
내용주기  
완전내용Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot.
내용주기  
완전내용2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand.
내용주기  
완전내용2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand.
내용주기  
완전내용2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management.
내용주기  
완전내용2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers.
내용주기  
완전내용3.2.3 The artistic improvisers.
일반주제명  
Sexual division of labor Brazil
일반주제명  
Gender identity in the workplace Brazil
일반주제명  
Diversity in the workplace Brazil
일반주제명  
Brand name products Social aspects Brazil
일반주제명  
Capitalism Social aspects Brazil
일반주제명  
Ethnicity Brazil
일반주제명  
BUSINESS & ECONOMICS Industrial Management.
일반주제명  
BUSINESS & ECONOMICS Management.
일반주제명  
BUSINESS & ECONOMICS Management Science.
일반주제명  
BUSINESS & ECONOMICS Organizational Behavior.
일반주제명  
Brand name products Social aspects.
일반주제명  
Capitalism Social aspects.
일반주제명  
Diversity in the workplace.
일반주제명  
Ethnicity.
일반주제명  
Gender identity in the workplace.
일반주제명  
Sexual division of labor.
주제명-지명  
Brazil.
기타형태저록  
Print versionWasser, Nicolas. Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work. Bielefeld : Transcipt Verlag, ©2017 9783837637540 (OCoLC)978711733
통일총서명  
Postcolonial studies ; Bd. 29.
전자적 위치 및 접속  
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Control Number  
yscl:140135
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