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Building digital culture : a practical guide to successful digital transformation
Building digital culture  : a practical guide to successful digital transformation / Danie...
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Building digital culture : a practical guide to successful digital transformation
자료유형  
 전자책
 
n964065965
ISBN  
9780749479664 (electronic bk.)
ISBN  
0749479663 (electronic bk.)
ISBN  
9780749479657 (alk. paper)
미국회청구기호  
HD30.2
DDC  
658.4/038-23
소장사항  
MAIN
저자명  
Rowles, Daniel
서명/저자  
Building digital culture : a practical guide to successful digital transformation / Daniel Rowles and Thomas Brown
형태사항  
1 online resource
서지주기  
Includes bibliographical references and index.
내용주기  
완전내용About the Authors; Contributors to this book; Foreword; Acknowledgements; Introduction; Part one Why you need a digital culture; 01 The increasing pace of change; Disruption; Death by a thousand cuts; Digital transformation; Beyond capability; 02 The technology catalyst; Enter Moore's Law; Exponential growth in perspective; Technology as an enabler; The near future; Technology changing society; Double-edged sword; Frictionless technology; The distant future; A guaranteed future prediction; 03 New channels, tools and business models.
내용주기  
완전내용Business to business and technology innovationNew channels; New tools; New business models; Beyond Uber; Free is always cheaper; 04 Why organizations really fail at digital; Changing external landscape; Changing internal landscape; Broad skillsets; Conclusions; Part two Plotting your digital journey; 05 What a digital transformation looks like; What does a digital transformation involve?; Lessons learned; 06 Your digital culture audit; Your digital audit scores; 07 Understanding your stakeholders; Mapping your stakeholders; 08 Your strategic approach; Choosing a path; No silver bullet.
내용주기  
완전내용Part three The Digital Culture Framework09 Definition and vision; Listening first; Connecting potential and priority; Three types of transformation; What sort of change is right for you?; Articulating your vision; 10 Leadership; The role of the CEO; The reality of trade-offs; Aligning objectives; (Non-fiction) Storytelling; 11 Agility; The need for speed; Overcoming the barriers; Decision rights; Failing fast; Agile methodology, reapplied; 12 Environment; Culture and environment; Digital technology and the workplace; Competing for digital talent; Beware the cool kids in the corner.
내용주기  
완전내용13 Skills and talentResistance to change; Learning techniques; T-shaped people; The digital skills gap; Digital marketing training and jobs; Global digital marketing skills shortage; The dogma of recruitment; Training and learning techniques; Classroom-based digital marketing training; Digital marketing qualifications; Conclusions; 14 Strategic positioning; Bridging the gap; Strategic positioning in practice; Business-to-business service; Consumer Packaged Goods; Complex consumer product; Charity funding; Beyond communications; Content marketing and the user journey; Traditional sales funnel.
내용주기  
완전내용See, Think, Do, CareContent mapping; Authenticity; 15 Translation and communication; Speaking the right language; Identify the blockers; Lather, rinse, repeat; The network effect; It's a two-way street; The medium, not just the message; 16 Technology; Why technology matters; Getting the fundamentals in place; Single customer view; The painful truth about integration; Next step: Marketing automation; Why technology is a challenge; Creating an effective digital culture for technology; Conclusions; 17 Process and governance; Where we need processes; Avoiding 'bottom of the drawer' syndrome.
초록/해제  
요약 :Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and productivity.
일반주제명  
Information technology Management
일반주제명  
BUSINESS & ECONOMICS Industrial Management.
일반주제명  
BUSINESS & ECONOMICS Management.
일반주제명  
BUSINESS & ECONOMICS Management Science.
일반주제명  
BUSINESS & ECONOMICS Organizational Behavior.
일반주제명  
Information technology Management.
기타저자  
Brown, Thomas , 1982-
기타형태저록  
Print versionRowles, Daniel. Building digital culture. London ; New York : Kogan Page, 2017 9780749479657 (DLC) 2016043218
전자적 위치 및 접속  
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Control Number  
yscl:140820
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