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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
- Material Type
- 전자책
- n974035744
- Date and Time of Latest Transaction
- 20180131065147.1
- ISBN
- 9780749479565 (electronic bk.)
- ISBN
- 0749479566 (electronic bk.)
- ISBN
- 9780749479558 (alkaline paper)
- LC Callnumber
- HF5415.2-.S787 2017
- DDC
- 658.800285/63-23
- 소장사항
-
MAIN
- Author
- Struhl, Steven M.
- Title/Author
- Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl
- Material Info
- 1 online resource (xvi, 256 pages)
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models : via classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when.
- Abstracts/Etc
- 요약The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
- Restrictions on Access Note
- Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. StEdNL
- Subject Added Entry-Topical Term
- Marketing research
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Artificial intelligence
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Industrial Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Management Science.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS Organizational Behavior.
- Subject Added Entry-Topical Term
- Artificial intelligence.
- Subject Added Entry-Topical Term
- Consumer behavior.
- Subject Added Entry-Topical Term
- Marketing research.
- Electronic Location and Access
- 링크정보보기
- Control Number
- yscl:140829
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