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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
- 자료유형
- 전자책
- n974035744
- ISBN
- 9780749479565 (electronic bk.)
- ISBN
- 0749479566 (electronic bk.)
- ISBN
- 9780749479558 (alkaline paper)
- 미국회청구기호
- HF5415.2-.S787 2017
- DDC
- 658.800285/63-23
- 소장사항
-
MAIN
- 서명/저자
- Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl
- 형태사항
- 1 online resource (xvi, 256 pages)
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models : via classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when.
- 초록/해제
- 요약 :The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
- 사용제한주기
- Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. StEdNL
- 일반주제명
- Marketing research
- 일반주제명
- Consumer behavior
- 일반주제명
- Artificial intelligence
- 일반주제명
- Artificial intelligence.
- 일반주제명
- Consumer behavior.
- 일반주제명
- Marketing research.
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140829
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