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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
Artificial intelligence marketing and predicting consumer choice  : an overview of tools a...
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
자료유형  
 전자책
 
n974035744
ISBN  
9780749479565 (electronic bk.)
ISBN  
0749479566 (electronic bk.)
ISBN  
9780749479558 (alkaline paper)
미국회청구기호  
HF5415.2-.S787 2017
DDC  
658.800285/63-23
소장사항  
MAIN
저자명  
Struhl, Steven M.
서명/저자  
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl
형태사항  
1 online resource (xvi, 256 pages)
서지주기  
Includes bibliographical references and index.
내용주기  
완전내용Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models : via classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when.
초록/해제  
요약 :The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
사용제한주기  
Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. StEdNL
일반주제명  
Marketing research
일반주제명  
Consumer behavior
일반주제명  
Artificial intelligence
일반주제명  
BUSINESS & ECONOMICS Industrial Management.
일반주제명  
BUSINESS & ECONOMICS Management.
일반주제명  
BUSINESS & ECONOMICS Management Science.
일반주제명  
BUSINESS & ECONOMICS Organizational Behavior.
일반주제명  
Artificial intelligence.
일반주제명  
Consumer behavior.
일반주제명  
Marketing research.
전자적 위치 및 접속  
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Control Number  
yscl:140829
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