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Advertising culture and translation - [electronic resource] : from colonial to global
![Advertising culture and translation - [electronic resource] : from colonial to global / e...](/Sponge/Images/bookDefaults/MEbookdefaultsmall.png)
- 자료유형
- 전자책
- n975932689
- ISBN
- 9781443874861 (electronic bk.)
- ISBN
- 1443874868 (electronic bk.)
- ISBN
- 144384389X
- ISBN
- 9781443843898
- 미국회청구기호
- HF5821
- DDC
- 659.1/042-23
- 소장사항
-
MAIN
- 서명/저자
- Advertising culture and translation - [electronic resource] : from colonial to global / edited by Renato Tomei
- 형태사항
- 1 online resource.
- 내용주기
- 완전내용Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index
- 초록/해제
- 요약 :This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Advertising Social aspects
- 일반주제명
- Advertising Social aspects.
- 기타저자
- Tomei, Renato
- 기타형태저록
- . Original. 144384389X. 9781443843898. (OCoLC)965495154
- 전자적 위치 및 접속
- 링크정보보기
- Control Number
- yscl:140832
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