본문

서브메뉴

Myths of PR : all publicity is good publicity and other popular misconceptions
Myths of PR  : all publicity is good publicity and other popular misconceptions / Rich Lei...
내용보기
Myths of PR : all publicity is good publicity and other popular misconceptions
자료유형  
 전자책
 
n974912868
ISBN  
9780749479602 (electronic bk.)
ISBN  
0749479604 (electronic bk.)
ISBN  
9780749479596 (paperback)
미국회청구기호  
HM1221-.L45 2017
DDC  
302.23/1-23
소장사항  
MAIN
저자명  
Leigh, Rich
서명/저자  
Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh
형태사항  
1 online resource (x, 214 pages)
서지주기  
Includes bibliographical references and index.
내용주기  
완전내용About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.
초록/해제  
요약 :Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --해제 :Edited summary from book.
일반주제명  
Public relations
일반주제명  
Social media
일반주제명  
PSYCHOLOGY / Social Psychology.
일반주제명  
Public relations.
일반주제명  
Social media.
전자적 위치 및 접속  
 링크정보보기
Control Number  
yscl:140954
신착도서 더보기
최근 3년간 통계입니다.

소장정보

소장자료
등록번호 청구기호 소장처 대출가능여부 대출정보
E018253 E   E-Book Library E-Book E-Book
마이폴더 부재도서신고

* 대출중인 자료에 한하여 예약이 가능합니다. 예약을 원하시면 예약버튼을 클릭하십시오.

해당 도서를 다른 이용자가 함께 대출한 도서

관련도서

관련 인기도서

로그인 후 이용 가능합니다.

도서위치