내용보기

Innovative B2B marketing : new models, processes and theory

서명/저자: Innovative B2B marketing : new models, processes and theory / Simon Hall

내용주기: 완전내용Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.

초록/해제: 요약 :Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.

기타형태저록: Print versionHall, Simon, 1971- author. Innovative B2B marketing 1st Edition. New York, NY : Kogan Page Ltd, [2017] 9780749480806 (DLC) 2017013828

소장자료
등록번호	청구기호	소장처	대출가능여부	대출정보
E018277	E	E-Book Library	E-Book	E-Book 마이폴더 부재도서신고

* 대출중인 자료에 한하여 예약이 가능합니다. 예약을 원하시면 예약버튼을 클릭하십시오.

로그인 후 이용 가능합니다.

본문

서브메뉴