Material Type  

 단행본

 

0009253262

Date and Time of Latest Transaction  

20051024113138.0

ISBN  

8984992062 03300

Language Code  

본문언어 - kor, 원저작언어 - eng

Callnumber  

326.141 M583ㅅ

Author  

Messaris, Paul

Title/Author  

설득이미지 / 폴 메사리스 지음 ; 강태완 옮김.

Publish Info  

서울 : 커뮤니케이션북스, 2005

Material Info  

435 p. : 삽도 ; 23cm.

Added Entry-Title  

커뮤니케이션북스 ; 415

General Note  

본서는 "Visual persuasion. c1997."의 번역서임.

서지주기  

참고문헌 : p. 410-435.

원저자/원서명  

Visual persuasion.

Subject Added Entry-Topical Term  

Advertising Psychological aspects

Subject Added Entry-Topical Term  

Visual communication

Subject Added Entry-Topical Term  

Commercial art

Index Term-Uncontrolled  

설득 이미지 광고

Added Entry-Personal Name  

메사리스, 폴

Added Entry-Personal Name  

강태완 姜泰完, 1962-

Price Info  

24000

Control Number  

yscl:66239