Material Type  

 단행본

 

0010040320

Date and Time of Latest Transaction  

20071114152825.0

ISBN  

8971892331 93320

Language Code  

본문언어 - kor, 원저작언어 - eng

KDC  

069.1-4

DDC  

069-22

Callnumber  

069 K87ㅂ

Author  

Kotler, Neil

Title/Author  

박물관 미술관학 : 뮤지엄 경영과 전략 / Neil Kotler ; Philip Kotler [공저]▼Kotler [공저] ; 한종훈 ; 이혜진 [공]역

Edited Info  

중판

Publish Info  

서울 : 博英社, 2005

Material Info  

xxi, 510 p. ; 25 cm

서지주기  

참고문헌: p. 475-484

원저자/원서명  

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources.

Subject Added Entry-Topical Term  

Museums Marketing.

Subject Added Entry-Topical Term  

Museums Planning.

Subject Added Entry-Topical Term  

Museum finance.

Subject Added Entry-Topical Term  

Museum attendance.

Added Entry-Personal Name  

코틀러, 닐 , 1941-

Added Entry-Personal Name  

Kotler, Philip , 1931-

Added Entry-Personal Name  

한종훈

Added Entry-Personal Name  

이혜진

Added Entry-Personal Name  

코틀러, 닐

Added Entry-Personal Name  

코틀러, 필립

Price Info  

\28000

Control Number  

yscl:73585