Material Type  

 단행본

 

0010311946

Date and Time of Latest Transaction  

20060821134000.0

ISBN  

8991204201 13320

Language Code  

본문언어 - kor, 원저작언어 - eng

DDC  

658.827-20

Callnumber  

326.162 A834ㅂ

Author  

Asker, David A.

Title/Author  

브랜드 자산의 전략적 경영 / 데이비드 아커 지음 ; 이상민 ; 브랜드앤컴퍼니 [공]옮김.

Publish Info  

서울 : 비즈니스북스, 2006.

Material Info  

512 p. : 삽도 ; 24 cm.

General Note  

찾아보기 : p. 492-505.

원저자/원서명  

Managing brand equity : capitalizing on the value of a brand name.

Subject Added Entry-Topical Term  

Brand name products Valuation United States Management.

Subject Added Entry-Topical Term  

Intangible property Valuation United States Management.

Subject Added Entry-Topical Term  

Bedrijfsbeleid.

Subject Added Entry-Topical Term  

Merknamen.

Subject Added Entry-Topical Term  

Marktwaarde.

Added Entry-Personal Name  

이상민.

Added Entry-Corporate Name  

브랜드앤컴퍼니.

Price Info  

\25000

Control Number  

yscl:73627